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Pfizer

New 'discreet' Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to introduce a new 'discrete' type of the drug that will replace the iconic - and instantly recognisable - little blue tablet.


The distinct diamond-shaped tablets could quickly be replaced by a pink, rectangular 'wafer' that dissolves on the tongue, implying it does not need to be taken with water.


About half of males over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.


The drug first concerned the market in the 1990s after being developed by the American pharmaceutical business Pfizer.


It was first established in the 1980s as a heart problem medication, however trial participants discovered it had an unusual side effect - regular erections.


Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has actually obtained a hallmark in the UK for the new type of the drug, Viagra ODF.


Viatris has currently introduced the Viagra ODF in Canada and promoted it as being 'thin and discreet' which might be preferable for many consumers.


The distinct tablets - which can cause humiliation for some patients - has actually been transformed and a brand-new dissolvable type might be readily available to Brits in the next 5 years. Stock image


'Tablets are not constantly bearable to clients and likewise sometimes the size of tablets may put patients off having them,' Thorrun Govind, pharmacist and health expert, informed The Telegraph.


She added: 'Some men might still be discovering the principle of having Viagr humiliating, however I would hope that guys's health and discussions about sexual health have actually carried on since Viagra was first developed.'


Ms Govind believes this new style is a 'favorable action forward'.


The new dissolvable medication is believed to most likely come to the UK imminently.


Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, told the newspaper that the hallmark application is a 'great indicator' it will be offered within the next 5 years.


She explained trade mark registrations can be cancelled if they are not used for a constant duration of 5 years or more after registration. As an outcome, it appears Viatris intends to introduce the item within the next few years.


However, giving a trademark would not guarantee the ODF could be sold and it would need to be approved by the Medicines & Healthcare products Regulatory Agency initially.


It's anticipated to cost the like the tablet version and to be available in the exact same doses.


A total of 4.57 million prescriptions for sildenafil, more typically known by the brand Viagra, and other kinds of impotency drugs offered under the brand Cialis and Levitra, were dished out by the health service in 2023


This comes after dodgy Viagra was discovered to be Britain's biggest fake drug after more than ₤ 6.2 million of phony blue pill were taken by UK regulators in 2023.


More materials of the erectile dysfunction drug were discovered than knock-off versions of painkillers like morphine.


Health officials stated online retailers flouting regulations were behind the fake products with many being imported from countries like India without a proper licence.


Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), reveal 2.6 million doses of sildenafil, the generic name for the medication best referred to as Viagra, were confiscated in 2015.


Another half-million doses of tadalafil, another erectile dysfunction sold under the brand Cialis worth ₤ 1.2 million were likewise seized.


While all medications bring potential side impacts drugs from undependable sources might either not work or carry additional components or impurities like heavy metals or other drugs that might be dangerous.

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