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Pfizer Inc.

New 'discreet' Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to launch a brand-new 'discrete' form of the drug that will replace the iconic - and quickly recognisable - little blue tablet.


The unique diamond-shaped tablets might soon be changed by a pink, rectangular 'wafer' that liquifies on the tongue, meaning it does not need to be taken with water.


About half of men over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million for Viagra on the NHS.


The drug first came to the market in the 1990s after being created by the American pharmaceutical company Pfizer.


It was first developed in the 1980s as a cardiovascular disease medication, but trial individuals noticed it had an unusual negative effects - regular erections.


Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has gotten a trademark in the UK for the new form of the drug, Viagra ODF.


Viatris has actually already launched the Viagra ODF in Canada and promoted it as being 'thin and discreet' which may be more effective for lots of consumers.


The distinctive tablets - which can cause humiliation for some clients - has actually been reinvented and a new dissolvable type might be readily available to Brits in the next 5 years. Stock image


'Tablets are not always bearable to patients and likewise in some cases the size of tablets might put patients off having them,' Thorrun Govind, pharmacist and health professional, told The Telegraph.


She added: 'Some males may still be discovering the idea of having Viagr humiliating, but I would hope that men's health and conversations about sexual health have actually moved on given that Viagra was very first created.'


Ms Govind thinks this new style is a 'favorable action forward'.


The new dissolvable medication is thought to most likely come to the UK imminently.


Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, told the newspaper that the hallmark application is a 'excellent indicator' it will be readily available within the next 5 years.


She described trade mark registrations can be cancelled if they are not used for a constant duration of 5 years or more after registration. As an outcome, it appears Viatris means to launch the item within the next couple of years.


However, giving a hallmark would not ensure the ODF might be sold and it would need to be authorized by the Medicines & Healthcare products Regulatory Agency first.


It's expected to cost the like the tablet version and to be available in the very same doses.


An overall of 4.57 million prescriptions for sildenafil, more commonly known by the trademark name Viagra, and other types of impotency drugs offered under the brand name names Cialis and Levitra, were dispensed by the health service in 2023


This comes after dodgy Viagra was discovered to be Britain's greatest fake drug after more than ₤ 6.2 million of fake blue pill were taken by UK regulators in 2023.


More products of the erectile dysfunction drug were found than knock-off versions of painkillers like morphine.


Health officials stated online sellers flouting regulations lagged the counterfeit products with a lot of being imported from nations like India without a proper licence.


Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), show 2.6 million dosages of sildenafil, the generic name for the medication best referred to as Viagra, were seized in 2015.


Another half-million doses of tadalafil, another erectile dysfunction drug offered under the brand name Cialis worth ₤ 1.2 million were also seized.


While all medications carry prospective side effects drugs from unreliable sources may either not work or bring extra ingredients or pollutants like heavy metals or other drugs that might be harmful.

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